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Practical Guides

Step-by-step tutorials to help you learn and get more done with AI.

Editorial illustration: How to write better prompts: a beginner’s guidePractical GuidesHow to write better prompts: a beginner’s guideFive habits that make AI answers clearer, shorter and more useful.Read the guide Editorial illustration: The AI product managerPractical GuidesThe AI product managerSkills, tools, career paths and real opportunities in one of the fastest-growing AI roles.Read the guide Editorial illustration: Best AI tools for marketersPractical GuidesBest AI tools for marketersA curated list for content, SEO, ads and more.Read the guide Editorial illustration: How marketers use AIPractical GuidesHow marketers use AIPractical strategies and real examples.Read the guide Editorial illustration: How to build a complete marketing strategy with AIPractical GuidesHow to build a complete marketing strategy with AIFrom research to reporting, step by step.Read the guide Editorial illustration: The best AI tools for social mediaPractical GuidesThe best AI tools for social mediaScheduling, captions and analytics, tested.Read the guide Editorial illustration: How to use AI to summarise long documentsPractical GuidesHow to use AI to summarise long documentsGet the key points from reports and contracts, and check them properly.Read the guide Editorial illustration: Getting started with AI image generationPractical GuidesGetting started with AI image generationFrom your first prompt to images you can actually use.Read the guide Editorial illustration: How to check whether AI-written content is accuratePractical GuidesHow to check whether AI-written content is accurateA simple routine for catching mistakes before they reach your readers.Read the guide Editorial illustration: Using AI to plan a trip, step by stepPractical GuidesUsing AI to plan a trip, step by stepItineraries, packing lists and budgets, with the right amount of trust.Read the guide